• Developing quality products to solve industrial problems

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• Client satisfaction

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• Quality in delivery

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• we call employees, "partners", not the resources

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• Process in all small-size to very large-size tasks

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• Transparency

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• Ethical values

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• Return on delivery (ROD®, in-progress) model for the partners

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• Cultivating Talent in an Organization

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• Giving back to society (charity)